Archive for  February 6th 2018

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DES MOINES, Iowa  —  The ever-changing world of technology has consumers questing what industry leaders will think of next, but Iowa State graduate Brad Dwyer is already thinking futuristically.

“The opportunities to enhance reality are kind of endless, and I think it’s going to be a really cool next decade,” says Dwyer.

The 29-year-old is bringing Silicon Valley to the Silicon Prairie, in his tiny office in downtown Des Moines. He’s the founder and CEO of Hatchlings Inc, a company he started while still in college. Dwyer already has a number of successful smartphone apps under his belt, but his latest creation is his most unique and high-tech to date.

“We went from using our 10 fingers to type on the keyboard to just using two thumbs on the phone, so we lost a lot of expressiveness in the process.”

His new app called Nose Zone features augmented reality, otherwise known as AR, technology. The app lets users play the game hands-free and requires only facial movement to play, thanks to the iPhone X’s built-in facial scanner.

“It reads the direction of your face, and then it attaches a ball that is in the direction of your nose. You are trying to move the ball around so that you can hit different targets on the game,” says Dwyer.

The concept of augmented reality isn’t new. Millions of cellphone gamers caught onto the trend while playing the popular Pokémon Go app. The technology allows gamers to view the real world through their phones with computer graphics being placed into the game’s real life setting.

While the gaming technology is cool, Dywer says AR technology is bigger than gaming. He predicts augmented reality will be life-changing in just a few years.

“If you are a paralyzed person, you could control your phone by just looking around and moving a cursor on it with your face. You could have a social media app. Instead of clicking the like button or the love button, it would just scan the expression of your face,” he smiled.

Tech giants like Apple and Google are already pouring into efforts to expand augmented reality for devices like smart glasses. Right now, Boeing is testing the technology on its factory floors. As for Nose Zone, it has been downloaded 10,000 times. Dwyer says it’s just the start of something that could change the way people use cell phones and live their lives.

“There’s kind of this wide open field where anybody could win, so we’re competing against people who don’t know any more than we do because everyone is just trying to find things out.”

The game is only available to be downloaded on the iPhone X due to its facial recognition technology.

DES MOINES, Iowa  —  “I think people tend to see a snowflake and go a little crazy,” said Cami Mason of West Des Moines.

It certainly looked that way out there on the roads on Monday. Mason drives for Uber and Lyft, and she said driving in the winter conditions was a challenge. However, she didn’t have any trouble because she stayed calm, unlike others.

“I saw a lot of people stuck in areas, in ditches, the roadways hadn’t been cleared yet,” said Mason. “I don’t think they were as prepared for the weather that they got.”

Brandy Cummins of Murray knows all about drivers who don’t manage well in the snow.

“We live in Iowa,” said Cummins. “We should be used to it by now. Just take it slow. People go way too fast, I think, when they shouldn’t be. Just because you have four wheel drive doesn’t mean you’re gonna stop.”

That’s why she avoided the roads for as long as she could.

“I just stayed late at work and I decided to work until some of the people were gone, so I have to drive to Murray which is about 50 minutes south, so I was waiting for the interstate to clear up a little bit.”

To be fair, driving with snow on the ground is no easy task, which Mindy Beaderstadt of Newton experienced firsthand.

“Horrible,” said Beaderstadt. “I need new tires and I’m just spinning all over the place. I got stuck in the bank parking lot on my lunch hour, missed an appointment.”

How did she get out?

“I just spun and spun and actually went in reverse, did a little donut and twirled around and went a different direction,” said Beaderstadt.

Sergeant Nathan Ludwig of the Iowa State Patrol said many drivers forget what it’s like to drive in the snow.

“All of these accidents happened today because people were traveling too fast for conditions and they’re not allowing themselves ample time to stop and they’re trying to drive right behind the car in front of them,” said Sgt. Ludwig

Just a little bit of snowfall can cause a lot of problems–and it did.

“It’s just one accident after another,” said Sgt. Ludwig. “You get one cleared and another one happens. You get it cleared and another one happens, so we’re just doing what we can, and this is one of those days that I haven’t seen for a long, long time.”